🔐 Your Data, Protected

44k Privacy Policy — How We Collect, Use, and Safeguard Your Personal Data

At 44k, your privacy is treated as a core platform commitment, not a compliance footnote. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use it, and what rights you hold over your own information.

Last updated: 1 January 2026  |  Effective immediately upon publication

Privacy at a Glance

Our Six Privacy Commitments

These principles underpin how 44k approaches every aspect of your personal data.

🚫
We Never Sell Your Data

44k does not sell, rent, or trade your personal information to third-party marketers, data brokers, or advertising networks. Your data is used solely to operate and improve the 44k platform for your benefit.

🔒
SSL Encryption on Every Session

All data transmitted between your device and 44k servers is protected by industry-standard SSL/TLS encryption. Your account credentials, payment details, and personal information travel over encrypted channels at all times.

🎯
Data Collected Only for Clear Purposes

Every category of data we collect has a defined, lawful purpose — account management, payment processing, fraud prevention, or platform improvement. We do not collect data speculatively or beyond what is necessary for those stated purposes.

👁️
Full Transparency Over What We Hold

You have the right to request a copy of all personal data 44k holds about you at any time. We will provide a complete, readable summary within a reasonable timeframe. No hidden profiles, no undisclosed data sets.

🗑️
Right to Erasure on Request

If you close your 44k account and request deletion of your personal data, we will erase all non-essential records subject to our legally required retention periods for financial and anti-fraud records.

🇧🇩
Built for Bangladesh-Based Players

44k's data practices are designed with Bangladeshi users in mind. Local payment data (bKash, Nagad, Rocket, Upay) is handled with strict access controls, and no payment credentials are stored on 44k servers beyond what is required for transaction verification.

1

This Privacy Policy is published by 44k ("44k", "we", "us", "our"), the operator of the online casino and sportsbook platform accessible at 44k.asia. 44k is the data controller for all personal information collected through the platform.

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data we hold about you, please contact our dedicated privacy team using the following details:

44k Privacy Team
Email: [email protected]
Response time: Within 5 business days (Bangladesh Standard Time, UTC+6)

Please include "Privacy Request" in the subject line of your message, along with your registered account username, so that we can locate your records promptly.

2

44k collects personal data only where it is necessary to provide the platform's services, comply with applicable legal obligations, or protect the legitimate interests of the platform and its users. The categories of personal data we collect are set out below.

2.1 Data You Provide Directly

Full legal name
Collected at registration for identity verification and account management
Date of birth
Required to verify that you meet the 21+ age requirement
Residential address
Used for identity verification and fraud prevention
Mobile number
Used for account security, two-factor authentication, and support communications
Payment account details
Mobile wallet identifiers (bKash, Nagad, Rocket, Upay) or bank account numbers used for deposits and withdrawals — not full card numbers
Identity documents
National ID card, passport, or driving licence — requested when enhanced KYC verification is required
Support communications
Records of messages exchanged with 44k support staff, including email content and chat transcripts

2.2 Data Collected Automatically

Device information
Device type, operating system, browser type and version, screen resolution
IP address
Used for geo-location checks, fraud detection, and security monitoring
Session and usage data
Pages visited, features used, time spent on the platform, bet and game history
Cookie and tracker data
Session cookies for authentication; analytics cookies for platform improvement — see Section 8 for full cookie details
3

44k processes your personal data on one or more of the following lawful bases: performance of a contract with you (operating your account), compliance with a legal obligation, protection of legitimate interests (fraud prevention and platform security), or your explicit consent where required.

The specific purposes for which we use your personal data are as follows:

  • Account registration and management: Creating, maintaining, and administering your 44k account, including verifying your identity and age, and processing changes to account settings.
  • Payment processing: Facilitating deposits and withdrawals via bKash, Nagad, Rocket, Upay, and approved bank transfer methods. Verifying that the payment account belongs to the registered account holder.
  • Fraud prevention and security: Monitoring account activity for suspicious patterns, investigating potential breaches of our Terms & Conditions, and protecting the integrity of the platform and its users.
  • Regulatory compliance: Meeting our obligations under applicable anti-money laundering (AML) and know-your-customer (KYC) requirements, retaining transaction records for the legally mandated periods.
  • Responsible gaming: Monitoring play patterns that may indicate problem gambling behaviours, and enabling the operation of self-exclusion, deposit limit, and cooling-off tools.
  • Customer support: Responding to enquiries, resolving disputes, and improving the quality and speed of our support service.
  • Platform improvement: Using anonymised and aggregated usage data to understand how the platform is used, identify technical issues, and develop new features.
  • Marketing communications: Sending you promotional offers and platform news by mobile or email, but only where you have given your explicit consent to receive such communications. You may withdraw consent at any time by contacting support.
4

44k does not sell, rent, or trade your personal data to any third party. We share personal data only in the limited circumstances described below, and only to the minimum extent necessary for each purpose.

4.1 Payment Service Providers

To process deposits and withdrawals, we share relevant payment identifiers with your chosen payment provider — for example, your registered bKash or Nagad mobile number. These providers operate under their own privacy policies and are independently responsible for their data handling practices. 44k does not store full payment credentials on its own servers.

4.2 Game and Technology Providers

The casino and sportsbook games available on 44k are supplied by third-party providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive anonymised session data necessary to operate their games correctly. They do not receive your full personal profile.

4.3 Legal and Regulatory Disclosure

44k may disclose personal data to law enforcement agencies, regulatory authorities, or other competent bodies where required to do so by law, court order, or in connection with the investigation of fraud or other criminal activity. We will notify you of any such disclosure where we are legally permitted to do so.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of 44k's business, personal data held by 44k may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any material change to the terms under which your data is processed.

5

44k retains personal data for as long as is necessary to fulfil the purposes for which it was collected, and for as long as required by applicable law. The following retention periods apply as a general guide:

Account registration data
Retained for the lifetime of the account and for 5 years following closure
Transaction records
Retained for a minimum of 5 years from the date of each transaction, in line with AML requirements
Identity verification documents
Retained for 5 years following account closure or the completion of the relevant KYC process
Support communications
Retained for 2 years from the date of the most recent communication in each thread
Marketing consent records
Retained until consent is withdrawn, plus 1 year for audit purposes
Platform analytics data
Anonymised and aggregated within 12 months of collection; not linked to individual accounts after anonymisation

On expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised.

6

44k respects your rights over your personal data. The following rights are available to all registered users. To exercise any of these rights, contact us at [email protected] with "Privacy Request" in the subject line.

📋
Right of Access

You may request a copy of all personal data 44k holds about you. We will provide a structured, readable summary within 30 days of receiving your request.

✏️
Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you may request that we correct it. We will update your records and notify any relevant third parties who received the incorrect data.

🗑️
Right to Erasure

You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. Note that certain data must be retained to comply with legal obligations and cannot be deleted on request.

⏸️
Right to Restrict Processing

In certain circumstances you may request that we temporarily halt processing of your data — for example while a rectification request is being assessed — without requiring full deletion.

📤
Right to Data Portability

Where processing is based on your consent, you may request that we provide your personal data in a structured, machine-readable format so that it can be transferred to another service provider of your choice.

🚫
Right to Object

You may object at any time to our processing of your personal data for direct marketing purposes. You may also object to processing carried out on the basis of legitimate interests, in which case we will review and cease processing unless compelling grounds override your objection.

7

44k implements a layered set of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

  • SSL/TLS encryption for all data in transit between your device and our servers.
  • Encryption of sensitive data fields at rest, including payment identifiers and identity document references.
  • Role-based access controls ensuring that only authorised 44k personnel can access personal data, and only to the extent required for their specific function.
  • Regular security assessments and vulnerability testing of platform infrastructure.
  • Secure, access-controlled data centre facilities for all server infrastructure.
  • Staff training on data protection obligations and secure data handling practices.

While 44k takes every reasonable precaution to protect your data, no platform can guarantee absolute security against all possible threats. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, 44k will notify you without undue delay and provide guidance on steps you can take to protect yourself.

Your role in security: You are responsible for maintaining the confidentiality of your 44k account credentials. Use a strong, unique password for your 44k account and do not share it with any other person. If you believe your account has been accessed without your authorisation, contact support immediately at [email protected].

8

44k uses cookies and similar tracking technologies to operate the platform correctly, remember your preferences, and understand how users navigate the site so that we can improve the experience over time.

8.1 Essential Cookies

These cookies are strictly necessary to provide the core platform services. They maintain your logged-in session, preserve your game-state across page loads, and protect against cross-site request forgery attacks. Essential cookies cannot be disabled without breaking core platform functionality.

8.2 Analytics Cookies

44k uses anonymised analytics data to understand which features are most used, where users encounter difficulties, and how the overall platform can be improved. Analytics data is aggregated and is not linked to individual user profiles once anonymised. You may opt out of analytics tracking by contacting support.

8.3 Preference Cookies

These cookies remember choices you make on the platform — such as your preferred display language or recently viewed game categories — so that you do not need to reset them on every visit. They are not used for advertising purposes.

8.4 No Third-Party Advertising Cookies

44k does not use third-party advertising networks or cross-site tracking cookies. No data collected via cookies on the 44k platform is shared with advertisers or used to build a profile of your behaviour across other websites.

9

44k is strictly an adult platform intended exclusively for users aged 21 and above. We do not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the account registration process, and 44k reserves the right to request documentary proof of age at any time.

If 44k becomes aware that personal data has been collected from a person under the age of 21, we will immediately close the relevant account, void any associated wagers, and securely delete all personal data associated with that account. If you believe that a minor has registered an account with 44k, please notify us immediately at [email protected].

10

44k may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify registered users via their registered mobile number or email address.

Continued use of the 44k platform following publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any change, you should cease using the platform and contact support to request account closure and data deletion.

We encourage you to review this Privacy Policy periodically so that you remain informed about how 44k protects your personal data.

Your Privacy is Protected at 44k

Now that you know how we handle your data, explore the 44k platform with full confidence. Browse our games, read the FAQ, or log in to your account.

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